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Ever wish Facebook ad campaigns could just run themselves—without sacrificing performance?
With smart automation, they can.

Facebook advertising management involves a lot of moving parts—budget pacing, audience targeting, performance analysis, and creative testing. And if you are running Facebook ads for local businesses, the stakes are even higher: every dirham needs to convert.

Let us explore five powerful automation tools that reduce manual work, improve ROAS, and help you scale like a pro.

Meta Ads Manager – Your Built-In Power Tool

Before diving into third-party tools, do not overlook Facebook’s own Ads Manager.

Here is what it offers:

• Automated bid adjustments based on performance.
• Smart audience targeting suggestions using machine learning.
• Budget optimisation across ad sets
• Real-time insights to quickly pause or scale campaigns.

Meta Ads Manager is especially handy for Facebook ads for local businesses—you can target neighbourhoods, streets, or specific demographics with precision.

Use Case: Set up automated rules to increase budgets when ROAS > 3.0 or pause ads with high cost-per-result.

AdEspresso by Hootsuite – Simplify, Split Test, Succeed

AdEspresso takes the complexity out of Facebook advertising management with an intuitive interface and powerful features.

What makes it shine:

• Bulk ad creation and testing of images, headlines, CTAs.
• Automatic A/B testing and real-time optimisations
• Team collaboration tools for agencies and in-house teams
• Seamless integration with Meta Ads Manager

Whether you are a solo marketer or a large team, it gives you a scalable way to optimise performance—without drowning in spreadsheets.

Revealbot (Now Bïrch) – Your Automation Co-Pilot

Revealbot—rebranded as Bïrch—is a rule-based automation engine that gives you full control.

Key features include:

• Custom automation workflows (e.g. scale budgets every 15 minutes)
• Performance tracking with 15-minute frequency
• Slack alerts for key changes (like ROAS drops or high CPMs)
• Auto-pause underperforming ads.

This is a go-to tool for agencies or performance marketers managing high-volume Facebook ad campaigns.

Madgicx – AI-Driven Scaling for Serious Marketers

Madgicx brings together AI, automation, and creative intelligence in one place.

Highlights:

• AI-driven audience creation (based on real-time behaviour)
• Dynamic creative optimisation
• Automated campaign generation
• Budget distribution across funnel stages

Ideal for e-commerce brands or growing businesses looking to scale with fewer manual interventions.

Bonus: You can also use it for ad creative audits and competitor insights—features that go beyond basic automation.

 

ManyChat – Automate Messaging to Boost Ad Engagement

While not a traditional ad tool, ManyChat transforms how you connect with ad audiences through Messenger.

What it does:

• Creates chatbot campaigns inside Facebook Messenger
• Automates lead capture, appointment booking, FAQs, and more.
• Engages ad clickers instantly with personalised conversations.
• Boosts conversion rates by guiding users through a funnel in chat.

Especially effective when you are running Facebook ads for local businesses that require human-like, real-time engagement.

FAQs: Facebook Advertising Automation

What is Facebook advertising automation?

It refers to using tools or built-in features to automatically optimise ad delivery, budgets, targeting, and engagement without constant manual work.

Which is the best automation tool for small businesses?

Start with Meta Ads Manager for cost-free automation. Upgrade to AdEspresso or ManyChat if you want more control and engagement-focused features.

Can I automate follow-up with Facebook ad leads?

Yes! Tools like LeadsBridge or ManyChat integrate directly with your CRM or send automated Messenger messages to leads after ad interaction.

How does automation help local business advertising?

Automation ensures your Facebook ads for local businesses are always running at optimal efficiency—capturing local leads, adjusting budget by performance, and boosting ROI without micromanagement.

Are these automation tools beginner-friendly?

Tools like AdEspresso and ManyChat offer intuitive dashboards and prebuilt templates, making them great for beginners. More advanced tools like Madgicx may require a learning curve.

 

Automate to Elevate Your Facebook Ads

Automation is not just a time-saver—it is a performance booster. Whether you are just starting with Facebook advertising management or scaling regional campaigns, these tools can help you gain control, improve returns, and reduce the guesswork.

Wisoft Solutions KSA, help brands of all sizes from startups to enterprises take the guesswork out of digital marketing agency. As a performance-driven, full-service creative and digital agency, they are specialised in turning Facebook ads into conversion machines through data, automation, and creative excellence.

Want to elevate your Facebook advertising with smart automation?
Get in touch with our team today.