Need Authentic Brand Voice – How to Choose the Right Content Writer?

I’m a small business owner on the hunt to hire a website content writer who can truly capture my brand’s quirky, eco-conscious vibe rather than just cranking out the usual SEO fluff. Paysomeoneto says they connect clients with writers who specialize in unique tones, but I’m a bit hesitant about losing that authentic touch. Has anyone here tried them for unconventional brands? Did their writers really get your voice, or did it come off as cookie-cutter? I’d love to hear some genuine experiences before I make a decision.