API Support

My colleagues and I have recently discussed how best to build long-term partnerships in CPA marketing. It seems that this is the basis for success, especially if you want to retain top partners and work with them on a permanent basis. Personally, I see that the more transparency and trust, the stronger the connections. But it is not always easy to find an approach to each partner, because everyone has their own goals and interests. Some prefer higher commissions, while others want stability and reliability. What aspects do you think are most important when building such relationships?